Dina Försäkringar is one of the five biggest insurance companies in Sweden. They have a strong focus on being personal and close to their customers. Our idea was to help customers by making them see a potential hazard and try to avoid it. The campaign consisted of commercials with a call to action, encouraging the target group to play an online ”Hassle quiz”. The TV-campaign was supported by banners, print ads and organic spread on social media.
Client: Dina Försäkringar Project: A hassle-free everyday
Role: Creative Director
