Thin Boman
Creative
SuperQ_VR_Hero_Pitch_02.jpg

AUDI

The FIS Alpine races in Kitzbühel and the pre-season football tournament Audi Cup in Munich are among Audis biggest yearly events. We handled the activation of rallycross/EKS on both of them.

Client: Audi Sport Project: Audi SuperQ
Role: Creative Director / Producer

SuperQVR, Munich

 

A one of a kind VR race, live in front of thousands of spectators in the Allianz Arena, Munich. 19 million people reached in total and herds of new fans to Rallycross, Mattias Ekström and Audi.

 
 

SuperQ, Kitzbühel

 

Alpine ski-racers loves speed. So we simply gave them an offer they couldn’t refuse, a place behind the wheel of one of the most powerful race cars there is. And boy did it fly!